Facade projection - 555 KUBIK

555 KUBIK facade projection from urbanscreen on Vimeo.

URBANSCREEN is a German based creative firm who conceives and produces custom-made media installations with an architectural approach and a consistently professional completion; in doing so, creating uniquely outstandig impressions.
The conception of this project consistently derives from its underlying architecture - the theoretic conception and visual pattern of the Hamburg Kunsthalle. The Basic idea of narration was to dissolve and break through the strict architecture of O. M. Ungers "Galerie der Gegenwart". Resultant permeabilty of the solid facade uncovers different interpretations of conception, geometry and aesthetics expressed through graphics and movement. A situation of reflexivity evolves - describing the constitution and spacious perception of this location by means of the building itself.