Barbie Store - Slade Architects
Posted Tuesday, September 29, 2009 by SixSevenEightNine in Labels: Architecture
Girls, get ready to see your dreams come true!
The first ever Barbie Store has been designed in Shanghai, as the
world’s largest and most comprehensive collection of Barbie dolls and
licensed Barbie products, as well as a range of services and
activities for Barbie fans and their families.
This is a store where ‘Barbie is hero’; expressing Barbie as a global
lifestyle brand by building on the brand’s historical link to fashion.
Barbie Shanghai is the first fully realized expression of this broader
vision. Slade’s design is a sleek, fun, unapologetically feminine
interpretation of Barbie: past, present, and future.
For the new facade, Slade Architecture combined references to product
packaging, decorative arts, fashion and architectural iconography to
create a modern identity for the store, expressing Barbie’s
cutting-edge fashion sense and history.The facade is made of two
layers: molded, translucent polycarbonate interior panels and flat
exterior glass panels printed with a lattice frit pattern. The two
layers reinforce each other visually and interact dynamically through
reflection, shadow and distortion.
The central feature is a three-story spiral staircase enclosed by
eight hundred Barbie dolls. The staircase and the dolls are the core
of the store; everything literally revolves around Barbie.The
staircase links the three retail floors:
The women’s floor (women’s fashion, couture, cosmetics and accessories).
The doll floor (dolls, designer doll gallery, doll accessories, books).
The girls floor (girls fashion, shoes and accessories).
Throughout the retail areas, Slade played with the scale differences
between dolls, girls and women. They reinforced the feeling of youth
and the possibilities of an unapologetically girlish outlook
(regardless of age) by mixing reality and fantasy and keeping play and
fun at the forefront - to create a space where optimism and
possibility reign supreme as expressions of core Barbie attributes.
Via Slade Architects...world’s largest and most comprehensive collection of Barbie dolls and
licensed Barbie products, as well as a range of services and
activities for Barbie fans and their families.
This is a store where ‘Barbie is hero’; expressing Barbie as a global
lifestyle brand by building on the brand’s historical link to fashion.
Barbie Shanghai is the first fully realized expression of this broader
vision. Slade’s design is a sleek, fun, unapologetically feminine
interpretation of Barbie: past, present, and future.
For the new facade, Slade Architecture combined references to product
packaging, decorative arts, fashion and architectural iconography to
create a modern identity for the store, expressing Barbie’s
cutting-edge fashion sense and history.The facade is made of two
layers: molded, translucent polycarbonate interior panels and flat
exterior glass panels printed with a lattice frit pattern. The two
layers reinforce each other visually and interact dynamically through
reflection, shadow and distortion.
The central feature is a three-story spiral staircase enclosed by
eight hundred Barbie dolls. The staircase and the dolls are the core
of the store; everything literally revolves around Barbie.The
staircase links the three retail floors:
The women’s floor (women’s fashion, couture, cosmetics and accessories).
The doll floor (dolls, designer doll gallery, doll accessories, books).
The girls floor (girls fashion, shoes and accessories).
Throughout the retail areas, Slade played with the scale differences
between dolls, girls and women. They reinforced the feeling of youth
and the possibilities of an unapologetically girlish outlook
(regardless of age) by mixing reality and fantasy and keeping play and
fun at the forefront - to create a space where optimism and
possibility reign supreme as expressions of core Barbie attributes.
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