Russian dolls- McDonald's
Posted Tuesday, March 02, 2010 by SixSevenEightNine in Labels: advertising, packaging
This will make a hungry man very upset!
During the Olympic Winter Games in Vancouver, the Russia House was located right across the street from a flagship McDonald¹s location. These Big Mac boxes based on matyroshka, a set of traditional Russian dolls that decrease in size and fit one inside the other, were sent over to welcome them. Inside the final and smallest Big Mac box was a coupon for free food written in Cyrillic. 100s of sets of boxes were then placed in McDonald¹s take-out bags and dropped off at the Russia House for members of the Russian delegation.
Advertising Agency: Cossette, Vancouver, Canada
Creative Director: Bryan Collins
Creative Director: Rob Sweetman
Art Director: Scott Schneider
Copywriter: Jeff Shorkey
Designer: Rob Horsman
Via adworld...
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