Pantene shampoo advertisements
Posted Sunday, August 01, 2010 by SixSevenEightNine in Labels: advertising
Pantene – Dandruff Salt ShakerIt may force you to lose your appetite, but this campaign by Pantene sure is effective. Salt shakers, in the design of a woman’s head, were placed in bars, restaurants, and canteens. When shaken, salt crystals trickle out in the shape of dandruff. Check, please!
Pantene: Door HandlePantene makes a promise of strong hair. A poster with a real plait hanging from the back of a head was stuck on the doors of malls, supermarkets and beauty salons. The plait served as the door handle and each time patrons ‘pulled’ the hair handle, the core benefit of Pantene was communicated in an interesting manner.
Pantene Building Advertisement – Anti-Breakage ShampooTo demonstrate the benefits of Pantene shampoo, professional climbers climbed a giant ponytail attached to a building in Toronto
Pantene: EnvelopeMedia establishments received a variety of information on Pantene’s latest products and most recent events in a branded envelope. The string that seals the envelope appears to be coming from the woman’s hair on the flap. To seal or unseal it means putting pressure on the string effectively dramatizing strong hair.
Pantene – Stops split endsThis campaign took advantage of the lamppost shape to express the physical aspect of split end hair.
Pantene – Hang up the lineA great “below the line” ad for Pantene done by Grey in Malaysia, Showing a hanging Girl Mobile and a window Sign, that claims “Making hair 10x stronger”. The way they are made, as if they are actually hung by one single hair-line of the girls head looks amazing! It just can’t be ignored without getting your attention.
Some are clever others a bit disturbing. Nonetheless, we applaud Pantene for stepping out of the usual box to attract our attention.
Via design swan...
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