Colourless - Harc Lee

Posted Monday, October 04, 2010 by SixSevenEightNine in Labels:

A problem with recycling is that most of the time, material actually get down-cycled because of the presence of additives or other impurities. An example is the ubiquitous can drink with the label printed on it. Though recyclable, the percentage of aluminum recovered is actually much lower due to the colouring process (for the label). The brilliance of this design is that by imprinting the label, not only do we get a gorgeous new design, we are also spared the burden of creating the toxic dyes and the aluminum cans becomes considerably more recyclable. Just to put this into perspective, Coca Cola alone produce roughly 25 billion cans of coke a year. We sure hope they've noticed this proposal.

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