Oreo elevator – Draftcb
Posted Saturday, June 27, 2009 by SixSevenEightNine in Labels: advertising, videos“The traditional dunk of an Oreo cookie into a glass of milk was dramatized with the use of a panoramic elevator in a shopping mall. This attention-grabbing use of new media gave us one more way to show that Oreo is milk's favorite cookie.”
Advertising Agency: DraftFCB, New York, USA
Chief Creative Officer: Chris BeckerExecutive
Creative Directors: Sandy Greenberg, Terri Meyer
Art Director: Jeseok Yi
Copywriter: Claudio Lima
Photographer: William Tran
Via Draftcb....
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