Hellman’s Eat Local, Eat Real Campaign: Food-Driven Infographic Movie. - CRUSH.

Hellmann’s - It’s Time for Real from CRUSH on Vimeo.

This is a must-see. This beautifully made infographic animated movie "It's Time for Real / Eat Local, Eat Real" highlights the increasing tendency of food importation, and how this phenomenon influences the economy, the environment and our neighborhoods. With a graphical style similar to the Stranger than Fiction opening scene, this movie is part of the campaign Eat Real, Eat Local [eatrealeatlocal.ca], by the Unilever brand Hellman's. The message is mainly meant for Canadians, but certainly applies universally. A project by Ogilvy and Unilever.

Via eatrealeatlocal...