IKEA Bigger Storage Ideas on Frankfurt Balcony - Ogilvy
Posted Thursday, August 06, 2009 by SixSevenEightNine in Labels: advertising
IKEA produces practical boxes and drawers as balconies.
IKEA Frankfurt identified their target market for these products as people living in small flats and apartments, many of which have messy corners. IKEA’s storage solutions were placed in a context that would be hard for Frankfurt apartment dwellers to ignore. The campaign was launched in March 2008, marking the first anniversary of the Frankfurt Nieder-Eeschbach store. On an average day over 12,000 pedestrians, cyclists and motorists passed through the street. Sales staff were able to connect with pedestrians, handing out postcards and catalogues.”
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